SRB

E-Business

Study ProgramInformation Systems and Technologies, Management and Organization
Course StatusCompulsory, Elective
TeachersBožidar Lj. Radenković, Marijana S. Despotović-Zrakić, Zorica M. Bogdanović, Dušan M. Barać,Aleksandra B. Labus, Srđan M. Krčo, Dragan V. Vukmirović, Vojkan R. Vasković
AssociatesAleksandra B. Labus, Aleksandar R. Milić
Course content

Lectures: E-business – state and perspectives. Virtual Organizations. Business models on the Internet. Revenue models. Electronic retailing. B2B electronic commerce. Interoperability in e-business. E-government. E-Health. E-education. E-recruitment. Application of mobile services and mobile technologies in e-business. Mobile commerce. Supply chain management. Customer relationship management. Business Intelligence. Project management in e-business. Risk management in development and implementation of e-business systems. Managing e-business infrastructure. Semantic Web. Information integration. Standards and quality management. Key performance indicators. Legal and ethical aspects of e-business. Trends in electronic business.

Practical exercises: Introduction. Distance learning system Moodle. Web sites development. HTML5. CSS3. The interactive elements of Web sites. JavaScript. JQuery. Web portal development. Content management system WordPress. Electronic stores development. Integration of electronic stores in a web portal. Customer relationship management. Integration of CRM in a web portal. SugarCRM.

Aims
The aim of this course is to introduce students to models, forms and e-business infrastructure in order to enable the use of such systems in practice.
Literature
  1. E-resources from web site  en.elab.rs
  2. Editori M. Ivković, B. Radenković, Internet i savremeno poslovanje, monografija, Tehnički fakultet „Mihajlo Pupin“, Zrenjanin 1998.
  3. D. Chaffey, E-Business and E-Commerce Management (4th Edition),  Prentice Hall, 2009.
  4. A.Afuah, C.L.Tucci, Internet business models and strategies: text and cases, McGraw-Hill, 2003.