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Textbook e-business

udzbenik epos

The book title (in Serbian): Elektronsko poslovanje
The book title (in English): Electronic business
ISBN:978-86-7680-304-0
Authors: Božidar Radenković, Marijana Despotović-Zrakić, Zorica Bogdanović, Dušan Barać, Aleksandra Labus

Abstract:

The book provides a comprehensive description and analysis of the most significant concepts, business models, technologies and services in various areas of e-business. The main aim is to analyze e-business infrastructures and applications, and to influence the design of innovative e-business models. The key topics include: e-business infrastructure, e-business management, e-commerce, internet marketing, social media, mobile e-business, and e-services. The target audience of this book is primarily the students of the Faculty of Organizational Sciences, but it can be useful to all scholars and practitioners who work in the fields of ICT application in business, science, education, government and other fields. The content presented in the book is expected to leverage the dissemination of knowledge and the awareness of potential benefits of e-business.

Table of Contents

PREFACE

I. INTRODUCTION TO E-COMMERCE

1. E-BUSINESS MODELS

2. E-BUSINESS INFRASTRUCTURE

3. E-ENVIRONMENT

II. E-BUSINESS MANAGEMENT

4. E-BUSINESS STRATEGY

5. ORGANIZATIONAL STRUCTURE FOR E-COMMERCE

6. BUSINESS PROCESSES IN E-BUSINESS

7. E-BUSINESS PROJECT MANAGEMENT

III. IMPLEMENTATION OF E-BUSINESS

8. INTERNET BUSINESS PLAN

9. E-COMMERCE

10. E-SUPPLY AND SUPPLY CHAIN MANAGEMENT

11. PAYMENT SYSTEMS ON THE INTERNET

12. INTERNET MARKETING

13. SOCIAL MEDIA

14. CUSTOMER RELATIONSHIP MANAGEMENT

IV. E-SERVICES

15. E-BANKING

16. E-GOVERNMENT

17. E-EDUCATION

18. E-HEALTH

19. MOBILE BUSINESS

V. E-BUSINESS TRENDS

20. TRENDS IN E-COMMERCE TECHNOLOGIES

21. TRENDS IN MANAGEMENT AND SERVICES OF E-BUSINESS

Sample chapter (in Serbian)