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Area of research – Internet marketing

Scientific research in the field of Internet marketing includes:

  • Models of business performance on the Internet
  • Internet marketing plan
  • Internet marketing strategies
  • SEO techniques
  • Social media
  • Social networks
  • Mobile marketing
  • Customer relationship management (CRM)
  • Business intelligence in Internet marketing
  • Trends in Internet marketing

Results of scientific research in this field are implemented and used within regular activities of the Department of e-business and systems management.